7th March, 2017 - 7th March, 2017
Macdonald Kinsale Hotel & Spa
9am - 1pm
In a rapidly evolving marketplace for food and drink, the ability to communicate an authentic and engaging brand story is a powerful component of any business' growth strategy. Provenance and transparency are key for food businesses wishing to create an emotional engagement with today's more conscious consumers.
Join Taste Cork to explore the topic and hear from our guest speakers:
To attend this event, please register here
Conor Pope, journalist, author and broadcaster
As The Irish Times Consumer Affairs Correspondent he writes about everything from mortgage arrears to the tricks big retailers come up with to get people to part with their cash. He frequently comes to the aid of readers wronged by businesses and before Christmas presented a series on TV3 called Conor Pope’s Consumer 999. He is a regular contributor on RTE radio and television, TV3, Today FM and Newstalk and once appeared on Masterchef but was sent home after inexplicably adding a field of lavender to an otherwise lovely dessert.
Greenhouse, food branding agency
Meet the team from Greenhouse, one of Ireland’s largest food branding agencies. Learn more about their experiences in developing some of Ireland’s most successful food brands, and the challenges that come with designing for a competitive retail environment. From the start-ups to multinationals, Greenhouse has been at the heart of the Irish food industry for over 10 years.
Find out more at www.greenhouse.ie
Caroline Hennessy, Eight Degrees Brewing Company
Food writer, broadcaster and author Caroline Hennessy was one of Ireland’s first food bloggers, setting up the award-winning Bibliocook: All About Food in 2005. Together with Kristin Jensen, she started the Irish Food Bloggers Association in 2010 to promote food blogging and small Irish producers. A member of the Irish Food Writers’ Guild, a McKennas’ Guide Editor and a Ballymaloe graduate, she is devoted to exploring the intersecting worlds of Irish craft beer and fine Irish food.
She is the co-author, with Kristin Jensen, of Sláinte: The Complete Guide to Irish Craft Beer and Cider (2014, New Island). An experienced public speaker, Caroline regularly curates, moderates and presents events that may involve any or all of the following: blogging and storytelling, craft beer, Irish cider, good food and cookbooks from around the world.
Sinead Hennessy, Food Tourism, Failte Ireland
Sinead’s role with Fáilte Ireland includes responsibility for the implementation of food tourism strategy, as well as delivery of the overall food activity plan for Ireland including the acclaimed Food Champion’s programme. Working across 3 experience brand assets; The Wild Atlantic Way, Irelands Ancient East and Dublin ‘A breath of fresh air’ and informed by her experience as a restaurateur and food service operator, she has a comprehensive perspective on Irish food its contribution to tourism.