Shopping in SuperValu is not like any other supermarket, we like to think of it as an experience rather than a hassle.
Our staff work hard to bring our customers the best in fresh food at great value prices and an unrivalled level of service. Walk in and you will be greeted by a friendly, welcoming atmosphere, as well as a genuine passion of the quality of the range we offer.
You see, when we say ‘Real Food Real People’ we really mean it.
SuperValu plays a vital role in the Irish economy. Together with our retail partners, we employ over 15,000 people.
We are proud of our Irish heritage and continuously strive to give something back to the communities that support us on a daily basis. SuperValu is committed to supporting Ireland, particularly our Irish local producers and indigenous Irish industries.
This commitment to Irish based producers includes sales of over €1 billion worth of fresh Irish food every year.
In 2010 alone, the total purchases of Irish goods and services made by SuperValu, was worth over €1.6 billion to the Irish economy, serving to both create and protect almost 30,000 Irish jobs in the farm, food and retail sector.
75% of products sold on SuperValu shelves are either produced or sourced in Ireland.
We are constantly reviewing our product range, putting new product ranges from Irish producers on our shelves and developing our stores to ensure our customers can expect the ‘WOW’ factor at all times.
Indeed our knowledge and the closeness of our retail partners to their consumers and communities has fuelled many new initiatives including the development and expansion of our own brand product range that has become increasingly popular with consumers. We are continuing to build this range whilst maintaining our partnership with local suppliers, value for money and the quality standards our customers expect from our brand.