29 Apr, 2019

This ‘Food Starter programme’ is a short two day programme designed to help those with a food idea, or those at a very early stage of starting up a food business (typically the first 24 months). The objective of the 2 days is to provide the participants with a base knowledge of what is involved in setting up a food business.

Dates 15th & 29th April in Oriel house hotel in Ballincollig
Cost: €100

The content is designed to provide you with information which will allow you to avoid the pit falls normally associated with this journey. (The programme content assumes you have the required business knowledge to run your enterprise e.g. you must already understand the basics of setting up a business, tax compliance rules, creating a business plan etc.) While certain aspects of the programme are relevant to those setting up cafes/restaurants, the core programme content is designed for those producing food to be sold through third parties i.e. food producers.

For those considering applying for the Food Academy Programme in the future, this programme will provide an excellent opportunity to boost your chances of securing a place.


Day Two

This workshop will focus on the more practical aspects of setting up a food business. 

The content will include:

  • How to build your pricing model
  • Distribution options
  • Understanding the role of the various agencies e.g. Bord Bia, LEO etc.
  • How to manage the brand design process
  • Deciding on your route to market
  • Direct selling e.g. online, farmers market, etc.
  • Retail channels
  • Foodservice channels
  • Succeeding with store managers and trade buyers
  • Attending consumer shows and trade fairs
  • Packaging review
  • Identifying next steps; Are you looking to Start Your Own Food Business but are unsure of how and where to begin?


The Trainers

This programme is run by BULLSEYE FOOD MARKETING who have over 25 years industry experience in both the retail and foodservice sectors.


Workshop Material

Over 15 different hand-outs, best practice sheets and templates will be provided to you as part of the programme to help back up the verbal information.


Workshop Timing

09:30 - 17:00 both days

You can book your place by  clicking here

Food Event

Taste Experience